Dirce Fornelos is the Vice President of Marketing and Leasing for Pinnacle Campus Living. In this role, Dirce is directly responsible for all properties’ marketing, leasing and all residential life programs. She is responsible for the proper execution of all of the site level marketing and leasing initiatives utilized to build customer relationships.
Prior to joining Pinnacle Campus Living in 2017, she was with Starwood Hotels for 15 years, where she was responsible for negotiating and executing hotel agreements, resulting in over $275MM in NPV a year. Prior to signing agreements, Dirce managed content for global marketing collateral and developed several development processes that were ultimately implemented by both the Development and Architecture & Construction departments, across all Starwood brands. She was also the main point of contact for W Hotels’ developers during the early days of the luxury brand.
Dirce graduated from Nyack College with a Bachelor of Science in Business Administration.